Doing Good


De Beers aim to have a positive impact through a wide range of initiatives that have become positive legacy community acknowledgement and appreciation within the community.

The company continues to make impressive strides to partner with communities in Botswana to undertake sustainable projects aimed at positively transforming the lives of these communities.

“The people whose lives we touch, the communities and nations and the environment we share, all matter deeply to us. We will always think through the consequences of what we do so that our contribution to the world is real, lasting and makes us proud” – Show We Care Value.

The company’s focus areas in the Social Impact sphere are; Enterprise Development, Conservation, Women, the Youth as well as Community Development. Some of the activities under these themes are outlined as follows;


Tourism is Botswana’s second largest contributor to the Gross Domestic Product (GDP) of the country. The sector provides great opportunities for economic growth and diversification. In support of the growth of the sector, De Beers Group has supported conservation and biodiversity initiatives that include;

Tsodilo Hills

Through a partnership with Debswana called Diamond Trust, De Beers Group and in collaboration with the Ministry of Environment, Natural Resources Conservation and Tourism, and the Tsodilo Management Authority support the Tsodilo Community Development Initiative on their mission “To create a functional partnership, resources and capacity that protects the cultural and natural resources of the Tsodilo Hills World Heritage Site while generating benefits at the local community, the district, national and global levels.

Tlhokomela Trust

In 2016 Forevermark supported Rhino conservation in Botswana through a fundraising initiative for Botswana’s newly created Tlhokomela Trust. De Beers Group and Forevermark’s participation were part of a larger corporate strategy towards social investment and support of Botswana’s Golden Jubilee.

De Beers Group and Forevermark ’s support of the Tlhokomela Trust is part of the ongoing commitment by De Beers Group to support the Botswana Governments’’ aspirations to protect the diversity of the natural world in which it operates. For every acre of land used for mining by De Beers, five acres are dedicated to the conservation of nature, building thriving ecosystems with healthy populations of native wild animals and plants.


De Beers Designers Initiative (Shining Light Awards)

Shining Light Awards (SLA) which are part of De Beers Group Designers Initiative, recognise and celebrate emerging jewellery designers in Botswana, Namibia and South Africa and provide entrants with a valuable platform to build their careers in the jewellery design industry.

The competition has existed for over 22 years in South Africa; almost 10 years in Botswana and Namibia and has been launched this year in Canada. It is open to jewellery designers in the four De Beers producer countries.

The theme for 2018/2019 ‘Heroines and Heritage’ includes feminine elements that speak to women, that evoke national pride as well as symbols of strength, heritage, wisdom and beauty.

The Shining Light Awards have proven to be a valuable design platform to showcase talent and open opportunities for young people within the diamond sector and international markets. This is in-line with De Beers Group objectives on beneficiation through skills development of the youth.

Winners of the Shining Light Awards will participate in a 12-month apprenticeship programme in Milan, Italy and runners-up will win a 3-month internship program at Forevermark or a design programme at a local design school. The De Beers Designers Initiative provide a fantastic platform for emerging jewellery designers to showcase their skills, and which play an important role in nurturing design talent in diamond producing countries.


De Beers Group continues to invest in programs that support women empowerment.

HeForShe Campaign

The company’s commitment and effort in this regard was recognised at international level when Group CEO, Bruce Cleaver was named a UN Women ‘HeForShe’ Thematic Champion. Created by UN Women, the United Nations entity for gender equality and the empowerment of women, the ‘HeForShe’ solidarity movement for gender equality provides a systematic approach and targeted platform where a global audience can engage and become change agents for the achievement of gender equality in our lifetime. HeForShe is the UN’s global movement for the acceleration of gender equality and Mr. Cleaver is one of the eight global Thematic Champions who have committed to implementing policies and actions within their organisation to advance gender equality.

Adore Little Children

A Non-Profit Organisation registered in December 2010, based in the Okavango Delta, Ngarange Village. The NGO aims to reduce poverty among families and communities; Provide care, support and protection for underprivileged children as well as, bring about positive lifestyles and moral building thorough education and empowerment. This is a woman led project that De Beers has been supporting since 2015.


In 2016 De Beers Group adopted Botswelelo Centre popularly known as Thamaga Pottery as a community development CSI initiative. The collaboration is aimed at developing the socio-economic status of the village of Thamaga. Thamaga Pottery is a loved dinnerware brand by citizens of Botswana and serves tourists and locals, providing remarkable dinnerware and china. Over the past few years, the Pottery has gone through a skills drainage that has resulted in a decreased brand devotion and recognition. The partnership between De Beers and the Pottery aims at resuscitating it to produce skilled youth potters, improve the Centre and convert it into a tourist attraction to ensure its sustainability.

“The Government has ensured a stable and supportive environment for the diamond industry and De Beers Group has provided capital, technology and effective route to market. The collaboration between the Botswana Government and De Beers Group continues to to create impact by maximising the value of every Botswana diamond”.